Founder: Revanth Levaka ↗ View Data Room ↗
SLIDE 01 / 12 · SEED INVESTMENT MEMORANDUM

SetSync

The Filmmaking Operating System

$1.5M SEED ROUND · $7.5M CAP

One Production. One Graph.
One Source of Truth.

Connecting screenwriting, breakdown, union stripboard scheduling, call sheets, dailies, and live budget variances on a single reactive relational graph.

FOUNDER & PRODUCT ARCHITECT
Revanth Levaka
revanthlevaka.com ↗ · Founder & Architect
EXECUTIVE BRIEFING METRICS
Target Raise: $1,500,000 SAFE
Valuation Cap: $7,500,000 Post-Money
Target Market (TAM): $3.8 Billion
Gross Margin: 84.0% (Local-First)
Viral K-Factor: K = 2.4
Speaker Note: Start by framing the market gap. Every industry had its OS transformation (Figma, Bloomberg, Salesforce). Film production is an $82B industry running on 1990s disconnected utilities.
SLIDE 02 / 12 · THE PROBLEM

An $82B Industry Paralyzed by Disconnected Silos

$12B ANNUAL WASTE
1. THE 5-SILO DISCONNECT

Zero Data Flow

Screenplay in Final Draft. Stripboard typed manually into Movie Magic. Budget in Excel. Call sheets emailed as static PDFs. A midnight script rewrite requires 3 hours of manual re-typing across 5 apps.

2. THE OVERTIME SINKHOLE

15–20% Budget Burn

Union turnaround rest violations ($2,000–$15,000 per violation), unrecorded night generator overtime, and continuity mistakes cost the global industry over $12 Billion annually.

3. CLOUD IP LEAK RISKS

Zero Cloud Trust

Studios and A-list writers refuse to store unreleased $100M franchise scripts on generic third-party web cloud databases without strict local-first air-gapped sovereignty.

Speaker Note: Emphasize that filmmakers are creative geniuses forced into clerical hell. When Arjun changes a line in Scene 41, the 1st AD doesn't know until the crew is already on set.
SLIDE 03 / 12 · THE SOLUTION

SetSync: The Unified Production Graph OS

ZERO DOUBLE-ENTRY

One Project. One Graph. One Source of Truth.

SetSync replaces disconnected dead files (PDFs, FDX, CSVs) with an active relational Directed Acyclic Graph (DAG) connecting every creative decision to operational execution.

  • Automated Cascade: Change a dialogue line $\rightarrow$ breakdown, call sheets, and budget update automatically.
  • 100% Local-First: Embedded SQLite runs natively on laptops with zero cloud dependence.
  • 1-Click WhatsApp & SMS Dispatch: Digital read receipts and push alerts to cast & crew.
THE REACTIVE RELATIONAL ARCHITECTURE
[Screenplay: Scene 1] ───► [Breakdown: 2x HMI 4K Pars]
         │                               │
         ▼                               ▼
[Stripboard: Day 1]   ───► [Finance: +$600 Night Surcharge]
         │                               │
         ▼                               ▼
[Call Sheet: 06:00]   ───► [1-Click WhatsApp Dispatch]
Speaker Note: Point out that SetSync isn't a script editor or a budgeting sheet. It's an operating system where the script and the budget are two synchronized views of the exact same database.
SLIDE 04 / 12 · MARKET SIZE

A $3.8 Billion Addressable Software Market

$82B PRODUCTION MARKET
TOTAL ADDRESSABLE (TAM)

$3.8B

Global theatrical film, episodic streaming, commercial, and high-end video production software.

SERVICEABLE (SAM)

$1.4B

42,000 active independent features, studio slates, and film production companies worldwide.

SERVICEABLE OBTAINABLE (SOM)

$210M

15% penetration of independent features, mid-tier slates, and commercial houses in 5 years.

KEY MARKET TAILWINDS
1. Streaming Surge: 3.2x more global shooting days produced annually since 2018 across Netflix, Apple, Prime, and regional networks.
2. Union Overtime Pressure: Strict SAG-AFTRA, IATSE, and DGA turnaround rules make scheduling errors devastating.
3. Open-Core Trust: Writer-director refusal of cloud-only lock-in drives massive organic migration to local SQLite.
Speaker Note: Explain that our TAM isn't just screenwriting ($100M); it includes production coordination, scheduling, and accounting ($3.8B).
SLIDE 05 / 12 · PRODUCT SUITE

12 Pillars: From Idea to Final Frame

COMPLETE ECOSYSTEM
1. SetSync Story: Ideas, stories, screenplay, characters, scenes, versions.
2. SetSync ScriptDoc: AI script intelligence, diagnostics, revisions, change detection.
3. SetSync Breakdown: Characters, locations, props, costumes, vehicles, equipment, departments.
4. SetSync Schedule: Shooting schedules, calendars, availability, production days.
5. SetSync People: Cast, crew, departments, contacts, roles, availability.
6. SetSync Agreements: Contracts, permissions, compensation, milestones, signatures.
7. SetSync Production: Call sheets, shot lists, staging, camera, sound, takes, production logs.
8. SetSync Continuity: Scene continuity, costumes, props, blocking, camera & performance notes.
9. SetSync Post: Edit, VFX, sound, dubbing, music, DI, delivery.
10. SetSync Finance: Budget, expenses, invoices, payments, approvals.
11. SetSync Messages: Production communication and notifications.
12. SetSync Intelligence: AI reasoning across the entire production graph.
Speaker Note: Highlight that all 12 modules operate on a single shared reactive production graph, eliminating departmental data fragmentation.
SLIDE 06 / 12 · TECHNOLOGY MOAT

The Narrative-to-Budget Ripple Engine

< 16MS LATENCY

Sub-Frame Topological Reactivity

SetSync represents the entire screenplay, breakdown, stripboard, and budget as a Directed Acyclic Graph (DAG).

  • Topological sort runs in $O(|V| + |E|)$ complexity.
  • 120-page full-length feature script propagates in 11.4 milliseconds.
  • Guarantees zero dropped downstream dependencies.

Local-First Embedded SQLite WAL

Filmmakers shoot in deep deserts, mountains, and soundstages with zero cellular reception.

  • Runs 100% offline inside a single `.setsync` embedded database.
  • Zero server lag, zero cloud egress of unreleased scripts.
  • Optional end-to-end encrypted AES-256 cloud sync when back online.
Speaker Note: Walk investors through the live ripple demo on the website: toggling Day to Night changes generator requirements, flags union rest violations, and recalculates budget variance instantaneously.
SLIDE 07 / 12 · COMPETITIVE LANDSCAPE

Why Legacy Giants & Generic SaaS Fall Short

UNFAIR ADVANTAGE
FEATURE / CAPABILITY SETSYNC FINAL DRAFT 13 MOVIE MAGIC STUDIOBINDER NOTION / AIRTABLE
Full 12-Pillar Lifecycle ✓ Idea to Archive ✕ Script Only ✕ Sched/Budg Only ✕ Pre-pro Only ✕ Manual Setup
Reactive Graph Ripple ✓ Real-time Cascade ✕ None ✕ None ✕ None ✕ None
100% Offline Local SQLite ✓ Local-First ✓ File-based ✓ Desktop file ✕ Cloud Only (Leak Risk) ✕ Cloud Only
1-Click WhatsApp / SMS Dispatch ✓ Native Integration ✕ None ✕ None ✕ Email Only ✕ None
GETLATKA 2026 SECTOR BENCHMARK COMPS: 18 screenwriting & production software companies generate $39.7M aggregate ARR with only $120K in total venture funding across 361 employees. Single point-tools plateau early: Final Draft ($7.0M), Cuez ($4.0M), Filmustage ($2.5M), StudioBinder ($2.3M), WriterDuet ($1.2M), Studiovity ($1.2M). SetSync unifies all departments into a single production graph.
Speaker Note: Final Draft has 80% market share in writing, but zero production tools. Entertainment Partners has 1990s desktop software with no reactivity. StudioBinder has cloud trust issues. SetSync occupies the sweet spot.
SLIDE 08 / 12 · BUSINESS MODEL

High-Margin Open-Core Hybrid SaaS

84% GROSS MARGIN
FREE COMMUNITY

Desktop Edition

$0 / forever

Local SQLite database, Fountain/FDX editor, ScriptDoc diagnostics, PDF stripboard export. Drives viral bottom-up adoption.

MOST POPULAR

Studio Cloud Tier

$199 / project / month

Real-time collaboration, 1-click WhatsApp/SMS call sheet dispatch, live crew read receipts, encrypted rushes backup, ALE export.

ENTERPRISE

Studio Slate Houses

$24,000+ / annual license

Multi-project slate financial rollups, custom union SAG/DGA rules, on-premise Docker deployment, dedicated 24/7 SLA.

Speaker Note: Because our core is local-first, our server hosting costs are negligible compared to traditional web apps. 84% gross margins directly in Year 1.
SLIDE 09 / 12 · UNIT ECONOMICS

Viral K-Factor (2.4) Collapses CAC

8.7X LTV / CAC
THE FREELANCE CREW DISTRIBUTION FLYWHEEL

Each production employs 40 to 120 freelance crew members (DoP, Gaffer, 1st AD, Sound). All crew members receive interactive SetSync call sheets. 68% of key crew members mandate SetSync on their next project.

BLENDED CAC
$320
PROJECT LTV
$2,786
SaaS UNIT ECONOMICS BENCHMARKS
Monthly Project Churn: 2.1% (Excluding Wraps)
Re-Activation Rate: 68% within 9 Months
CAC Payback Period: 2.6 Months
Net Revenue Retention (NRR): 118%
LTV / CAC Ratio: 8.7x
Speaker Note: Highlight why film is different from enterprise software. In film, everyone is a freelancer moving between projects every 60 days. Our customer acquisition is naturally viral.
SLIDE 10 / 12 · 5-YEAR PROJECTIONS

Path to $34.8M ARR & Self-Sustaining Scale

BREAKEVEN MONTH 28
METRIC YEAR 1 YEAR 2 YEAR 3 YEAR 4 YEAR 5
Active Projects 240 1,020 3,100 7,400 14,200
Enterprise Slates 6 28 75 160 310
Gross Revenue (ARR) $382,000 $1,854,000 $6,240,000 $16,520,000 $34,800,000
Gross Profit Margin 81.0% 83.0% 84.0% 85.0% 86.0%
Net EBITDA / (Loss) -$740,580 -$421,180 +$981,600 +$4,222,000 +$11,428,000
Full-Time Team 6 14 30 65 110
Speaker Note: Point out that our Seed raise of $1.5M provides a full 18–24 month runway through Month 21 cash trough ($480K buffer remaining), leading to profitability without needing forced dilutive bridges.
SLIDE 11 / 12 · TEAM & LEADERSHIP

Founder & Production Architecture Team

DOMAIN EXPERTISE
FOUNDER & PRODUCT ARCHITECT

Revanth Levaka

revanthlevaka.com ↗

Full-stack systems architect combining systems engineering (Rust, SQLite, React, Flutter) with deep domain immersion in film production workflows and union scheduling protocols.

Author of the 12-pillar SetSync monorepo, architect of the narrative-to-budget ripple engine, and creator of the local-first production graph OS.

KEY SEED HIRING ROADMAP
1. VP of Engineering (Systems & Rust):
Tauri 2 IPC, SQLite WAL query optimization, CRDT multi-user sync.
2. Head of Film Production Relations:
Veteran 1st AD / Line Producer driving studio pilots in LA, London, and Mumbai.
3. Lead Mobile Engineer (Flutter / Dart):
Offline call sheets, digital signatures, camera roll checksum verification.
Speaker Note: Emphasize technical execution. The product is not vaporware—the architecture, test suites, and reactive ripple engine are already working in code.
SLIDE 12 / 12 · THE ASK

Raising $1,500,000 Seed SAFE

$7.5M POST-MONEY CAP
USE OF FUNDS ALLOCATION
60% — Engineering & R&D ($900K) 4 Core Engineers
Rust desktop core, encrypted sync relay, Flutter mobile companion.
25% — Go-To-Market & Studio Pilots ($375K) 50 Pilot Shoots
Sundance/Cannes festival activations, film school curriculum licenses.
15% — Ops, Legal & Union Compliance ($225K) Union Audits
SAG-AFTRA / DGA compliance validation, patent filings for Ripple Engine.
18-MONTH MILESTONE TARGET

$2.0M ARR

Positioned for Series A priced round at $30M–$40M valuation.

Explore Full Data Room ↗ revanthlevaka.com ↗
Speaker Note: Close decisively. We are raising $1.5M on a $7.5M post-money cap. We are building the foundational operating system for physical filmmaking. Let's reinvent the industry together.
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