# SetSync — Investor Pitch Deck **The Filmmaking Operating System: From First Idea to Final Frame** *Seed Stage Investment Memorandum & Presentation Transcript* **Founder & Product Architect:** Revanth Levaka ([revanthlevaka.com](https://revanthlevaka.com)) **Target Round:** $1,500,000 Seed SAFE | **Post-Money Cap:** $7,500,000 **Confidential — For Authorized Investors Only** --- ## Slide 1: Cover & Vision ### Header **SetSync — The Filmmaking Operating System** *One Production. One Graph. One Source of Truth.* ### Visual Layout * Hero typography with Dark Cinematic theme (`#11100E` background, `#C8F135` electric lime accent). * Live screenshot of the SetSync Reactive Relational Graph linking Screenplay Scene 1 to Stripboard Day 1, Budget Line 402, and WhatsApp Crew Dispatch. * Founder badge: **Founded by Revanth Levaka** ([revanthlevaka.com](https://revanthlevaka.com)). ### Key Pitch Points & Speaker Script > *"Every modern industry has had its operating system revolution: Figma unified design, Bloomberg unified financial terminals, and Salesforce unified revenue teams. Yet the global $82 Billion film and episodic production industry still runs physical production on disconnected 1990s desktop utilities, static PDFs, and manual Excel sheets. SetSync is the world's first unified, local-first filmmaking operating system—connecting narrative screenwriting to on-set production and daily wrap accounting in real time."* --- ## Slide 2: The Problem ### Header **An $82 Billion Global Market Paralyzed by Data Fragmentation** ### The 3 Core Pain Points 1. **The 5-Silo Disconnect**: * Screenwriting happens in **Final Draft**. * Breakdown & stripboard scheduling are manually re-typed into **Movie Magic Scheduling**. * Production accounting formulas are recalculated in **Excel**. * Call sheets are exported as static **PDFs** and texted via fragmented chat apps. * *The Consequence:* If a director or writer changes one dialogue line or location at 11:00 PM, four separate department heads spend three hours manually finding downstream errors. 2. **The 15–20% Financial Leak ($12 Billion Annual Waste)**: * Turnaround rest penalties (SAG/DGA 12-hour turnaround violations cost $2,000–$15,000 per violation). * Unplanned night generator overtime and missed location permit curfews. * Continuity errors discovered in editing suites requiring $100K+ re-shoots. 3. **The Intellectual Property Trust Void**: * Studios, top-tier showrunners, and A-list writers refuse to upload unreleased $100M scripts to generic cloud SaaS databases. * Existing web tools ignore the #1 industry requirement: **100% offline sovereignty and strict client-side encryption**. --- ## Slide 3: The Solution ### Header **SetSync: The Production Graph Operating System** ### The Core Paradigm Shift Instead of passing dead files (PDFs, FDX, CSVs) between isolated apps, SetSync establishes a **single reactive relational graph**: ``` [Screenplay Scene] ──(generates)──> [Breakdown Items: Cast, Props, VFX] │ │ (schedules) (prices) ▼ ▼ [Stripboard & Call Sheet] ──(tracks)──> [Live Budget & Overtime Variance] │ │ (dispatches) (ingests) ▼ ▼ [1-Click WhatsApp/SMS Alerts] [Camera Rushes & Dailies ALE] ``` ### Breakthrough Value Proposition * **Zero Double Entry**: A change in the script instantly propagates to the stripboard, call sheet, budget line, and crew call times. * **Local-First Privacy Architecture**: Runs 100% offline on the filmmaker’s laptop powered by embedded SQLite with optional encrypted sync. * **Instant Union Turnaround & Budget Guardrails**: Automated detection of overtime violations and safety hazards before the crew arrives on set. --- ## Slide 4: Market Opportunity & TAM ### Header **$3.8 Billion Addressable Production Software Market** ### Market Sizing Breakdown * **Total Addressable Market (TAM): $3.8 Billion** * Global software and production tools for theatrical films, streaming episodic series, high-end television, commercials, and corporate video. * **Serviceable Addressable Market (SAM): $1.4 Billion** * 42,000 active independent features, studio slates, commercial production houses, and film production companies worldwide adopting modern cloud/desktop SaaS. * **Serviceable Obtainable Market (SOM): $210 Million** * Capturing 15% of independent and mid-tier commercial and feature productions within 5 years via bottom-up writer and line-producer adoption. ### Secular Tailwinds 1. **Proliferation of Episodic & Regional Content**: Streaming platforms (Netflix, Amazon, Apple, regional streamers) have multiplied the volume of shooting days worldwide by 3.2x since 2018. 2. **Rising Production Labor Costs**: Union standard renegotiations (SAG-AFTRA, IATSE, DGA) make turnaround violations and scheduling mistakes financially catastrophic. 3. **Generative Pre-Production Pressure**: Studios demand faster development cycles with auditable, deterministic budgeting. --- ## Slide 5: The Product — 12 Unified Pillars ### Header **From First Idea to Final Frame: Complete Production Lifecycle** | Pillar | Engine Package | Core Capabilities | | :--- | :--- | :--- | | **1. Screenwriting** | `@setsync/screenplay-engine` | Fountain & FDX bidirectional parsing, revision colors, page locks. | | **2. Story Beats** | `@setsync/story-engine` | Save the Cat 15 Beats, Hero’s Journey, pacing variance analytics. | | **3. Story Graph** | `@setsync/story-graph` | Relational DAG of characters, scenes, locations, setups, and payoffs. | | **4. ScriptDoc** | `@setsync/scriptdoc` | AI-agnostic narrative diagnostics (structure, continuity, character). | | **5. Breakdown** | `@setsync/breakdown-engine` | 13 industry breakdown categories (cast, props, vehicles, VFX, stunts). | | **6. Scheduling** | `@setsync/schedule-engine` | Interactive stripboard, day-out-of-days (DOOD), union 12h turnaround check. | | **7. Production & Calls** | `@setsync/production-engine` | Dynamic call sheets, weather sync, nearest trauma center, shoot logs. | | **8. Budget & Finance** | `@setsync/budget-engine` | Top-sheet & detail accounts, live variance, multi-currency (USD, EUR, INR). | | **9. Locations** | `@setsync/location-engine` | Sun-position azimuth/elevation, sound contamination, permit tracking. | | **10. People & Cast** | `@setsync/people-engine` | Union SAG/IATSE rules, rate cards, emergency contacts, availability matrix. | | **11. Dailies & Media** | `@setsync/media-engine` | Circle takes ("Print"), camera/sound rolls, Avid Log Exchange (ALE) export. | | **12. Comms & Dispatch** | `@setsync/notification-engine` | 1-click WhatsApp, SMS, and in-app call sheet dispatch with read receipts. | --- ## Slide 6: The Technology Moat ### Header **Proprietary Core: The Narrative-to-Budget Ripple Engine** ### 1. The Reactive Directed Acyclic Graph (DAG) * When a scene element is modified in the screenplay, SetSync computes an $O(|V| + |E|)$ topological delta. * Propagates changes across breakdown items $\rightarrow$ schedule strips $\rightarrow$ crew call times $\rightarrow$ daily budget ledger in **< 16 milliseconds**. ### 2. Local-First Offline Sovereignty * **Desktop Shell**: Tauri 2 with Rust core (< 15MB binary vs 200MB Electron bloat). * **Embedded Storage**: SQLite via Drizzle ORM. 100% functional on high-seas location shoots, remote deserts, and soundstages with zero cellular signal. * **Zero-Knowledge Cloud Sync**: Optional end-to-end encrypted sync (AES-256-GCM) where only production keyholders can decrypt narrative data. ### 3. Open-Core Extensibility * Modular monorepo with 20+ decoupled TypeScript engines. * Plugin architecture enabling custom camera metadata ingest, third-party payroll integration, and local LLM execution (Ollama/LM Studio). --- ## Slide 7: Head-to-Head Competitive Battlecard ### Header **Why Legacy Giants and Generic SaaS Cannot Compete** ``` ┌─────────────────────────────────────────────────────────┐ │ SETSYNC │ │ ✓ Full 12-Pillar Lifecycle ✓ Reactive Relational DB │ │ ✓ 100% Local-First Offline ✓ Live Budget Cascades │ │ ✓ 1-Click WhatsApp Dispatch ✓ Open-Core Extensible │ └─────────────────────────────────────────────────────────┘ ▲ │ Outperforms on every axis ┌───────────────────┬─────────┴─────────┬───────────────────┐ │ │ │ │ ┌───────┴──────┐ ┌───────┴──────┐ ┌───────┴──────┐ ┌───────┴──────┐ │ FINAL DRAFT │ │ MOVIE MAGIC │ │ STUDIOBINDER │ │ NOTION / AIR │ │ ✕ Script Only│ │ ✕ Sched Only │ │ ✕ Cloud-Only │ │ ✕ Manual DB │ │ ✕ No Sched │ │ ✕ 1995 UI │ │ ✕ High Churn │ │ ✕ No Script │ │ ✕ No Budget │ │ ✕ No Ripple │ │ ✕ No Dailies │ │ ✕ No Union │ └──────────────┘ └──────────────┘ └──────────────┘ └──────────────┘ ``` * **Final Draft 13 ($250 one-off)**: Dominates writing ($7.0M ARR via Latka), completely blind to scheduling and budgeting. * **Entertainment Partners / Movie Magic ($998 bundle)**: 30-year-old software with zero real-time reactivity; requires 1st ADs to manually type every single strip. * **StudioBinder ($29–$99/user/month)**: Cloud-only web tool ($2.3M ARR via Latka) with zero offline functionality; unacceptable to studio IP security protocols. * **Notion / Airtable**: Requires hundreds of manual hours building brittle formulas; lacks native Fountain screenplay parsing, DOOD tracking, and camera logs. ### GetLatka 2026 Industry Comps & Funding Void *Source: [GetLatka Screenwriting Software Industry Index](https://getlatka.com/companies/industries/i-screenwriting-software)* * **Aggregate Sector ARR**: **$39.7 Million** across 18 tracked companies. * **Total Disclosed Funding**: **Only $120,000** across the entire sector! The market is starved of institutional capital, leaving it fractured into fragmented point-solution lifestyle businesses. * **Top Competitors by ARR**: Final Draft ($7.0M), Cuez ($4.0M), Filmustage ($2.5M), StudioBinder ($2.3M), WriterDuet ($1.2M), Studiovity ($1.2M), Arc Studio ($550K). * **The Platform Aggregation Opportunity**: Each competitor maxes out at $1M–$7M because they only sell to one department. SetSync unifies all 12 departments into a single production graph operating system, capturing the full budget execution layer ($3.8B TAM). --- ## Slide 8: Business Model & Monetization ### Header **High-Margin Hybrid SaaS: Bottom-Up Freemium to Top-Down Enterprise** ### Tier 1: Community Desktop ($0 / Free Forever) * **Target**: Screenwriters, indie directors, film students. * **Features**: Full local SQLite engine, Fountain/FDX editor, ScriptDoc diagnostics, PDF stripboard & call sheet export. * **Strategic Role**: Free viral acquisition engine establishing SetSync as the de-facto standard across universities and writers' rooms. ### Tier 2: Studio Cloud ($199 / project / month) * **Target**: Active shooting productions, indie producers, commercial crews. * **Features**: Real-time collaborative script locking, 1-click WhatsApp/SMS call sheet dispatch, live crew read receipts, cloud dailies backup, Avid/Premiere ALE export. * **Average Production Duration**: 3–6 months = **$600–$1,200 LTV per production**. ### Tier 3: Enterprise Slate License ($15,000–$50,000 / year) * **Target**: Production houses, studios, networks (A24, Blumhouse, Yash Raj Films, Netflix slates). * **Features**: Multi-project portfolio financial rollups, custom SAG/union agreement templates, on-premise Docker deployment, dedicated SLA, wrap audit compliance. --- ## Slide 9: Unit Economics & Viral GTM ### Header **Engineered with a Structural K-Factor of 2.4** ### The Viral Freelancer Distribution Flywheel * An average film production employs **40 to 120 freelance crew members** (DoP, 1st AD, Sound Mixer, Gaffer, Line Producer). * When a production uses SetSync, all 80 crew members receive mobile call sheets and interactive stripboards. * **68% of key crew members** recommend or mandate SetSync to the executive producer on their very next production. * **Virality Coefficient (K-Factor) = 2.4**. ### Key SaaS Metrics (Unit Economics) * **Average Revenue Per Account (ARPU)**: $199/month. * **Gross Margin**: **84%** (minimal server compute due to local-first client architecture). * **Customer Acquisition Cost (CAC)**: **$320** (blended across organic referral, film festival showcases, and community downloads). * **Customer Lifetime Value (LTV)**: **$2,786** (multi-project production re-activation). * **LTV / CAC Ratio**: **8.7x**. * **Payback Period**: **2.6 Months**. --- ## Slide 10: 5-Year Financial Projections ### Header **Path to $34.8M ARR at 85% Gross Margin** ``` Revenue ($M) $35M │ $34.8M $30M │ ┌───────┐ $25M │ │ │ $20M │ $16.5M │ │ $15M │ ┌───────┐│ │ $10M │ $6.2M │ ││ │ $5M │ $1.85M ┌───────┐│ ││ │ $0M│ $0.38M ┌───────┐│ ││ ││ │ └───────────┬───────────────┬─────────┬─────────┬─────────┬─┘ Year 1 Year 2 Year 3 Year 4 Year 5 ``` | Metric | Year 1 | Year 2 | Year 3 | Year 4 | Year 5 | | :--- | :---: | :---: | :---: | :---: | :---: | | **Active Projects** | 240 | 1,020 | 3,100 | 7,400 | 14,200 | | **Enterprise Slates** | 6 | 28 | 75 | 160 | 310 | | **Gross ARR** | **$380,000** | **$1,850,000** | **$6,200,000** | **$16,500,000** | **$34,800,000** | | **Gross Margin** | 81% | 83% | 84% | 85% | 86% | | **Net Income / (Burn)** | $(740,000) | $(420,000) | **+$980,000** | **+$4,200,000** | **+$11,400,000** | | **Full-Time Team** | 6 | 14 | 30 | 65 | 110 | * **Cash Flow Breakeven**: Month 28 (Year 3). --- ## Slide 11: Team & Founder ### Header **Led by Founder & Product Architect Revanth Levaka** ### Revanth Levaka — Founder & System Architect * **Profile**: Technologist & product architect combining systems software engineering with deep domain expertise in production workflows ([revanthlevaka.com](https://revanthlevaka.com)). * **Track Record**: Architected the SetSync core monorepo, author of the 12-pillar reactive graph engine, and designer of the narrative-to-budget ripple compiler. * **Domain Focus**: Dedicated to modernizing the global film and entertainment infrastructure with sovereign, local-first computing. ### Key Advisory & Department Leadership (Hiring Plan) * **VP of Engineering**: Systems architect (Rust + SQLite + CRDT distributed synchronization). * **Head of Film Production Relations**: Veteran 1st AD / Line Producer (DGA / PGA relationships across Hollywood and international production hubs). * **Head of Enterprise Growth**: Ex-Entertainment Partners / Studio SaaS sales executive. --- ## Slide 12: The Ask & Use of Funds ### Header **Raising $1,500,000 Seed SAFE** ### Round Terms * **Instrument**: Simple Agreement for Future Equity (SAFE) — Post-Money Cap. * **Valuation Cap**: **$7,500,000**. * **Discount Rate**: 20%. * **Runway**: **18 Months** (targeting $2.0M ARR milestone before Series A). ### Allocation of Funds ``` ┌───────────────────────────────────────────────────────────┐ │ 60% — Engineering & Product ($900,000) │ │ • 4 Core Engineers (Rust, React/Tauri, Flutter, Sync)│ │ • Security audit, local AI diagnostics compiler │ ├───────────────────────────────────────────────────────────┤ │ 25% — Go-To-Market & Film Partnerships ($375,000) │ │ • 50 Pilot Studio Productions │ │ • Film Festival activations (Sundance, Cannes, TIFF) │ │ • University & film school curriculum licensing │ ├───────────────────────────────────────────────────────────┤ │ 15% — Operations, Legal & Union Compliance ($225,000) │ │ • SAG-AFTRA, DGA, IATSE union contract validation │ │ • IP Patent filings for Reactive Ripple Engine │ └───────────────────────────────────────────────────────────┘ ``` ### Milestone Roadmap on $1.5M Seed * **Month 6**: Launch Production Desktop v1.0 on macOS & Windows. * **Month 10**: 150 Active Studio Cloud productions; $50K MRR ($600K ARR). * **Month 14**: Mobile companion app (iOS/Android) with 10,000 active crew members. * **Month 18**: $170K MRR ($2.0M+ ARR) with 10 enterprise studio slate customers $\rightarrow$ **Series A Ready at $30M–$40M valuation**. --- ### Investor Contact & Inquiries * **Founder**: Revanth Levaka * **Personal Portal**: [revanthlevaka.com](https://revanthlevaka.com) * **Platform**: [setsync.revanthlevaka.com](https://setsync.revanthlevaka.com) * **Due Diligence Data Room**: [setsync.revanthlevaka.com/data-room.html](https://setsync.revanthlevaka.com/data-room.html)